I've been trying to put this into words...

And George Lakoff did it really well in an old interview.

BLVR: Is Karl Rove Bush’s Ailes?

GL: Well it’s not just one genius. What you’ve got is forty-three think-tanks. Two billion dollars. Thirty-five years of experience. And thousands of people working on these projects. All the leadership institutes they have, which give them language training. Given all that, Karl Rove can integrate it.